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Read More......Rural marketing presents interesting challenge to a marketer. Different social, cultural and psychological aspects present new challenges in Rural Marketing. I would like to segment these aspects into 4 areas, this would help to characterize the rural marketing and tackle the issue in the focused manner. Click below to read more
Rural marketing presents interesting challenge to a marketer. Different social, cultural and psychological aspects present new challenges in Rural Marketing. I would like to segment these aspects into 4 areas, this would help to characterize the rural marketing and tackle the issue in the focused manner.
1. Awareness : A rural marketer can easily leverage the local religious melas, weekly village haats or panchayat meetings to create the awareness of products or services. TV particularly national TV is also a good medium. The word of mouth publicity is also used many times, using village head or influential person in village to talk benefits of the products or services is certainly good idea.
2. Psychological, cultural and social and political barriers: One of the most important aspect of Rural marketing. The deep rooted psychological, cultural and social systems are difficult to be changed, marketing programs should be aligned taking care of aspects like social practices like caste systems, religious practices etc. One of the good example is ITC choupal program, in these programs ITC has taken care very well of existing political system and power equations in small villages. The shared kitchen programs of Indian National oil companies also are some examples of this aspect.
The training programs if geared for the use of technology in the traditional services are very well accepted by the youths and the parents as well. This helps to make the rural economy more effective and increase the productivity of local economy.
3. Affordability : Another important aspect of rural marketing, affordability is an important factor in rural marketing. Ties up with banks, micro finance institutions or taking advantage government schemes is very important as rural masses have issues in finance. The rural economy runs mostly on agricultural produce which being cyclic present new challenges. Also losses arising out of non-payments for failure of crops, drought or floods affect the marketing programs. Building suitable financial programs taking care of these aspects is important in rural marketing
4. Availability : Making the services and products available all the time in required quantity is a challenge as the forecasting is tough and supply chain elements are non-existent. Using the local resources to fulfill the requirement is best option but it may not be available all the time.
A program such as train the trainer where trained youths provide the training is good option for providing employment to the trained resource and bring more youths under training programs.
Engineering Outsourcing services are new discussions points among the outsourcing experts. This article is the response to question asked in www.linkedin.com. I had given some pointers on ESO markets and opportunity for Indian companies in this market. There was earlier some articles on the subject by PTI. You can read it in the following link Engineering services: Big outsourcing opportunity. Please do click below to read more.
“As per latest report by Nasscom and Booz- Hamilton the Outsourced engineering services have potential to grow to 40 Billion USD by 2020 for India alone. As per IDC report worldwide market for outsourced engineering was worth $69.8 billion in 2001, with a forecast to grow at a five-year compounded annual growth rate (CAGR) of 12.2 per cent, to $123.9 billion in 2006. According to another report, the total engineering services market was worth $746 billion in 2004 and will touch $1,100 billion by 2020. Of this the outsourced component could be worth around $200 billion. Currently, the ESO market is worth around $15 billion with India garnering a healthy 12 per cent share.
Management program on Marketing with Harry Beckwith 6th Sept 07 (Mumbai) and 7th Sept 07 (Bangalore)
Harry Bechwith is coming for a seminar to be held on 6th and 7th September at Mumbai and Bangalore respectively. Check out agenda of program. Click here Harry Bechwith is well known author on marketing subjects and have written books like (Click on book names for more details)
1. Selling the Invisible: A Field Guide to Modern Marketing I hope many of us can take this good opportunity to speak to him
Fast developing technology, more informed consumer and government regulations are forcing product designer and marketers to consider the environmental aspects of product and market. The Term "Green marketing"or "Environmental Marketing" is much written about subject today. However, green consumer and green marketing remain equivocal from product and market perspective.
Spiraling fuel prices and global warming fears have increasingly put environmental issues on the front page and in advertising efforts. But as more companies adopt these campaigns, consumers are growing increasingly confused over what it means to be "green," making it harder to create effective environmental marketing efforts, according to a recently released study by Landor Associates, New York.
Marketing
